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SMS Marketing: Increasing Customer Loyalty

A hotel group used SMS Marketing in selective locations and targeting at selected list of customers to increase customer loyalty.

A SMS with a promo code for either a discount off room rates or a free dinner was sent to a selected 3000 customers over 5 locations at the same time. The response rate was around 12% to 25% and this built customer loyalty while increasing revenue for the hotel group.

After this campaign, there were requests from other customers who were  not in the selected list to be included in the next campaign.

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